Industry Insights

Avant garde 2015 – Eight Top Trends in Social Media

Progress is impossible without change and those who cannot change themselves cannot change anything – George Bernard Shaw. Digitalization has reduced hours to mere seconds. Time and world has shrunk so much that what’s viral one minute may be pushed to the tenth spot the next. 2014 was the th... read more

A Tale Of Pictures – The Evolution Of Infographics

A Picture speaks a thousand words. The next time you see a toddler drawing on walls, sit back, observe and give him another crayon. Believe it or not he is the ultimate Infographic specialist. Art is a universally accepted language and infusing it in business in the form of graphical representati... read more

Penguin 3.0: A Punitive Refresh by Google Impacting Less Than 1% of English Search Queries

Penguin 3.0: A Punitive Refresh by Google Impacting Less Than 1% of English Search Queries
Earlier this week on October 17th, 2014… Google rolled out an algorithmic refresh that demotes any website that didn’t honestly respond to the previous iterative Penguin warnings. The refresh affects less than 1% of US English queries at present which impacted huge number of websites that wer... read more

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Giveaway in Style! The Essential Components of a Successful Giveaway.

Giveaway in Style! The Essential Components of a Successful Giveaway.
People who buy products marketed through email spend 138% more than people that do not receive these offers through email 44% of email recipients made at least one purchase in a year based on a promotional email What does the above statistic mean? Collecting emails from people who are trul... read more

Hello Ello! The Anti-Facebook Social Network! How mellow are you for Digital Marketers!?

Hello Ello! The Anti-Facebook Social Network! How mellow are you for Digital Marketers!?
Ello, an intuitive social networking website which ferociously calls itself as Facebook-Killer has acclaimed worldly reputation of users with signup requests processing over 30,000 an hour, thereby turning down all the other social networking websites into chaos. What could this mysterious websi... read more

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Google Panda 4.1 – Points based Metric – What it means to Digital Market?

Google Panda 4.1 – Points based Metric – What it means to Digital Market?
Google is back from Mars with its intuitively revamped algorithmic update, The Google Panda 4.1, which is a successor of Google Panda 4.0 released on May 20, 2014 which impacted 7.5% of English queries on the Google Search. So what does this new update have for us? Aliens!? Or angels!? Or both!?... read more

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Case Study – Travel XS India

Case Study – Travel XS India
Company profile Travel-xs.com is an exclusive Indian travel service portal connecting diverse array of travellers all over the world. They have dedicated local teams and offices all across India to affirmatively ensure that their tourists cherish their journeys and depart India with treasures of go... read more

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Case Study – 82% Increase in Sales – PPC Campaign Management for PartySuppliesNow.com.au

Case Study – 82% Increase in Sales – PPC Campaign Management for PartySuppliesNow.com.au
Company profile PartySuppliesNow.com.au is an Australian eCommerce website that supplies party equipment & products to help friends & families celebrate their special moments, either Birthday or Wedding day or Holidays or any other events, and instill memories that last forever. They ship p... read more

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Google Penalty Check Infographics

Wondering if your site was hit by a Google algorithmic penalty? This Infographics on Google penalty provides you insights of the period, issues, actions and solutions to recover from Google Algorithmic penalties. Wondering if your site was hit by a Google algorithmic penalty? This Infographics on... read more

Reviews for Local Businesses – 8 SEO-Backed Ways to Obtain Them

Reviews for Local Businesses – 8 SEO-Backed Ways to Obtain  Them
Optimizing a website for local business can be backbreaking as the algorithm for local SEO is perplexing. The ability to market a business locally involves several facets like citations, link building, content, social media, etc. and controlling them perfectly are ways to reach the custome... read more