Industry Insights

Reign of Mobile Users

Reign of Mobile Users
There's indeed a commotion as if Google is about to launch a new algorithm that's related to the Mobile Friendliness of websites. It is said that, if a website not Mobile-friendly or if it isn't responsive, chances are that it will never be shown on Google's Search Engine Results Page (SERP). This o... read more

Dynamic Structured Snippets – A New Trend in AdWords

Dynamic Structured Snippets – A New Trend in AdWords
Google paved way to a whole new dimension in Online Marketing when it launched AdWords a decade ago. It is the idea that every online business must be looking for more visitors to their website, made AdWords a vital part of promoting a website. The never ending process of modifying the Ad Texts ... read more

World within World: Enterprise Social Networks

  “At Microsoft there are lots of brilliant ideas but the image is that they all come from the top – I’m afraid that’s not quite right”   - Bill Gates It might be a strange sentence to analyze, but going into the depths we would definitely end up with a lot of questions. If the ... read more

International Quotography #004

International Quotography #004
  Your brand is what other people say about you when you are not in the room. – Jeff Bezos

International Quotography #003

International Quotography #003
  It is not the strongest of the species that survives, nor the most intelligent that survives. It is the most adaptable to change. – Charles Darwin

International Quotography #002

International Quotography #002
  Focus on the core problem your business solves and put out lot of content & enthusiasm, and ideas about how to solve that problem. – Laura Fitton

International Quotography #001

International Quotography #001
  If your plans don’t include MOBILE, your plans are not finished. – Wendy Clark

Google’s #MobileFriendly Search Algorithm: The Dementor

Google’s #MobileFriendly Search Algorithm: The Dementor
The Dawn of Google Dementors… It’s April 21, 2015 and it’s official, the day when the whole web universe is going to be consumed with total darkness. This time, there’s no going back and there’s no chance for any excuse no matter what. What’s going to happen is based on a candid maste... read more

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It’s Official: Mobile Friendliness is now a Ranking Signal

It’s Official: Mobile Friendliness is now a Ranking Signal
Google has announced that starting from April 21, mobile friendliness will be a ranking signal. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our se... read more

Around the Google in 300 Minutes: The Google Event

Prelude with a Hamburger… No matter how big, medium or small the business is, it’s all the same in the eyes of Google. But how every business reaches the customer base and meets the expectations of the customers is one of the many aspects that matters the most. But unfortunately it is unseen ... read more

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