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Search Marketing Trends of 2015

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Search Marketing Trends of 2015
The year 2015 has seen and heard so much about the emergence of mobile responsiveness and content marketing from marketers across the world. And in the whole buzz, we have almost forgotten the significance of search advertising. The number of smart phone users have increased so much that one cannot ... read more

International Quotography #008

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International Quotography #008
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection. – Beth Comstock  

International Quotography #007

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International Quotography #007
  Good marketers see consumers as complete human beings with all the dimensions real people have. – Jonah Sachs

International Quotography #006

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International Quotography #006
  Our jobs as marketers are to understand how the customer wants to buy and help them do so. – Bryan Eisenberg

International Quotography #005

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International Quotography #005
Don’t be afraid to get creative and experiment with your marketing. – Mike Volpe

Microsoft Crucifying Internet Explorer: Plight, Flight and Might

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Microsoft Crucifying Internet Explorer: Plight, Flight and Might
Prelude It was in the summer of 1995 when Thomas Reardon created Microsoft's web browser, the Internet Explorer, which at extant is presumed to have been crucified by Microsoft after two decades. Tim Warren in his post at The Verge, “Microsoft is killing off the Internet Explorer brand, IE wil ... read more

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Google’s Mobile-Friendly Ranking Algorithm: Facts Revealed

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Google’s Mobile-Friendly Ranking Algorithm: Facts Revealed
The digital marketing industry is in a state of chaos ever since the search engine giant Google announced that a new mobile-friendly ranking factor will be added to its mobile search algorithm on 21st of April. Many concerns were put forward by the webmasters regarding the update on how it works ... read more

Reign of Mobile Users

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Reign of Mobile Users
There's indeed a commotion as if Google is about to launch a new algorithm that's related to the Mobile Friendliness of websites. It is said that, if a website not Mobile-friendly or if it isn't responsive, chances are that it will never be shown on Google's Search Engine Results Page (SERP). This o ... read more

Dynamic Structured Snippets – A New Trend in AdWords

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Dynamic Structured Snippets – A New Trend in AdWords
Google paved way to a whole new dimension in Online Marketing when it launched AdWords a decade ago. It is the idea that every online business must be looking for more visitors to their website, made AdWords a vital part of promoting a website. The never ending process of modifying the Ad Texts ... read more

International Quotography #004

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International Quotography #004
  Your brand is what other people say about you when you are not in the room. – Jeff Bezos