The digital marketing industry is in a state of chaos ever since the search engine giant Google announced that a new mobile-friendly ranking factor will be added to its mobile search algorithm on 21st of April. Many concerns were put forward by the webmasters regarding the update on how it works and when the changes have to be made. But most of the digital marketers have already jumped on the bandwagon and is putting best efforts to make their clients’ websites mobile friendly.
As an answer to the million concerns of webmasters across the globe, Google’s Gary Illyes recently stated that their new ranking factor runs real-time. Gary also explained that, since the algorithm is real-time, webmasters can go mobile-friendly any day and the website will benefit when Google picks up the changes. However, Google is yet to clarify this impact as it lies between two hypotheses;
- Impacts the moment Google crawls and indexes the pages
- Impacts the moment a query is entered on search box
Meanwhile, it is widely assumed that the changes can be seen once Google crawls and indexes the mobile-friendly pages.
The new ranking algorithm added to mobile search works on a page by page basis thus ensuring convenient web experience for mobile users. This means that, if your web pages are already mobile-friendly, you are inevitable to witness top rankings on search engine results page. This doesn’t mean that you have to make haste to go 100% mobile friendly, instead you can make those important or most visited pages mobile-friendly. This is indeed good news from Google but of course, you have to go mobile-friendly for the sake of your mobile customers, if not for Google ranking. So the sooner the better!
Page Speed Matters
Getting a mobile-friendly badge from Google is not all it takes for a better ranking, there are other factors like page speed signal to determine your ranking. Page speed is one of the crucial factors of mobile conversions. A recent study revealed that 30% of users bounce back from a site if the page speed is poor. This makes mobile responsiveness and page speed two important factors of any business website. So the new ranking factors added to Google’s search algorithm is ultimately aimed at improving the user experience of mobile customers and hence a blessing in disguise for all the webmasters.
So we can now officially conclude that Mobile Friendliness is the new King and Page Speed, the new Queen. Don’t we need them both to rule a kingdom?