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Google’s #MobileFriendly Search Algorithm: The Dementor


The Dawn of Google Dementors…

It’s April 21, 2015 and it’s official, the day when the whole web universe is going to be consumed with total darkness. This time, there’s no going back and there’s no chance for any excuse no matter what. What’s going to happen is based on a candid master plan by Google which will put every webmasters into chaos, but it may not be heard when that day dawns.

You can exist without Mobile Friendliness, you know, as long as your Website is still working. But you’ll have no sense of Search Ranking anymore, no Visitors, no…anything. There’s no chance at all of Progress. You’ll just — exist. As an empty shell. And your Online Presence is gone forever… lost. Not unless you Retaliate!

#MobileFriendly? What’s the tale behind this hysteria?  A Prelude…

Well, there was this time when we crafted websites that were built to run on Computing systems such as PCs, Macs, etc. which were surging high on the horizon. There was a massive challenge between Internet Browsers on different platforms such as Windows, Linux, etc. on who loads the web pages fast and slick. This not just challenged the Software Industry to bring in competent internet browsers, but the Hardware Industry as well; so as to bring in special RAMs, Cache Memories, Processors, etc. After all, there was a huge potential for such systems over the web since the number of people using such desktop systems was growing exponentially each day. But then came a day where people had to let go of their habitual traits as the era of Mobile Computing came to limelight which provoked a massive boom into the Internet industry.

Mobile gadgets, the era of Digital Evolution where people no longer wanted to have a PC while they travel or for any other business meet. Mobile gadgets such as Smartphones, Tablets, Phablets, etc. helped people, especially business people to keep them informed about the business statistics while on the go. This eventually helped them to meet their goals and objectives in no time and that’s why Mobile gadgets now rule the web universe on a large scale.

The concept…

  • 80% of Internet Users Own a Smartphone
  • 70% of searches made on mobile leads to an action in an hour
  • 40% of people ignore sites if not mobile friendly and will choose a different search result
  • 9 out of 10% of the online purchase is done on smartphones
  • Smartphones are owned by people much more than toothbrushes

Given all the story and statistics, if a website is not #MobileFriendly – (i.e.) if a website has poor viewing experience or navigation with no proper panning, scrolling and resizing, incompatible plugins, etc. – then it’s totally inconvenient for the Mobile users to achieve what they are searching for, the ultimate goal. This can injure the mobile experience of users and can put them in a state of distress in a world that is ever changing at a constant pace.

The Dementor: Google Search Algorithm…

Google has developed a new Search Algorithm that will demote sites which are not developed with Mobile Responsiveness or Mobile-Friendliness as the prime factor. On April 21, sites that are responsive can witness a major up rise in its Search Ranking whereas the other will lead its way to total loss. Quality matters and that’s what Google strives to deliver to its valuable users, both for on and off mobile experience. This will significantly result in the decrease of Click Through Rate for non-mobile friendly sites over time.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. – Google

A Sample Result for a Mobile-Friendly Website


A Sample Result for a Non-Mobile-Friendly Website


The two aforementioned illustrations “A Sample Result for a Mobile-Friendly Website” and “A Sample Result for a Non-Mobile-Friendly Website” are results generated from Mobile-Friendly Test by Google based on a series of metrics that best assures a spectacular mobile web browsing experience for the users. The result of this paves choices for the webmasters whether to opt for Mobile-Responsiveness solutions or not.

A Practical Illustration


In case if a Website adheres to Google Standards and is Mobile-Friendly, Google will label such sites as “Mobile-friendly” the moment they appear on the Search Engine Results Page (SERP) as illustrated on the aforementioned image.


Google cares about every business that’s on the web and so did they grant time for all webmasters till April 21, 2015 before which they are to enable their sites Mobile-Friendly by all means. But, if delayed, with no notice, the sites that are not enabled for Mobile-Friendliness will gradually lose ranking as per the Google Search Rank Demotion Algorithm.

Getting straight to the point, let’s see for the chances we are gifted for now.

Chance 1:

Test your site now at Google’s Mobile-Friendly Test tool!

Chance 2:

Patch up your website for Mobile-Friendliness now at whiteDigital’s Responsive Designing! Starting $199 (for 4 layouts)*
*Consult now to avail special discounts! Limited period offer! 

P.S.: Be known that this is your only chance to get your site patched up before you run out of choices on April 21, 2015. The #EndOfDays is near and the Clock is ticking! Hurry up!

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About The Author

Johny Livinston

Johny Livinston

Research and Development Engineer, WhiteDigital | G+

A pedantic intellectual who is much streamlined in taking challenges for granted and superimpose extraordinary tactics, thus delivering exemplary solutions.read more

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