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It’s Official: Mobile Friendliness is now a Ranking Signal

mobile friendly websitesGoogle has announced that starting from April 21, mobile friendliness will be a ranking signal.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Unlike other updates which Google usually rolls out without much fuss, for this particular update Google has clearly stated that the update will be rolled out from April 21 and also they have stated that this will have ‘significant’ impact on mobile search results.

From November 2014, Google has started labeling in the mobile SERPs whether the particular website is mobile friendly or not.

mobile results screenshot

This has reportedly affected the mobile CTRs of many non-mobile friendly websites. And it was just a matter of time before Google announced that it will be one of the ranking signals.

Why Should I care?

  • More than half of the searches made in Google are from mobile devices.
  • If your site is not labeled mobile-friendly, you will experience a decrease in CTR even if the site ranks well.
  • Above all, from April 21, mobile rankings are going to plummet if your site is not mobile friendly.

What Should I do?

When the algorithm takes effect on April 21, make your site ready for the update and make sure that you don’t lose any mobile traffic.


About The Author


Jeenfer Wilson

Digital Marketing Manager, WhiteDigital | G+

Jeenfer is also a part of Google penalty recovery team which has successfully recovered more than thousand sites from Google manual action and another same number of sites from algorithmic penalties....read more

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