Devising an online strategy that works for small business is difficult as search engines constantly reformulate their algorithms often. With Pay-per-Click [PPC] being expensive and organic results dipping, it becomes necessary for small business owners to come up with a strategy that enhances the business performance substantially. A trial-tested strategy that can power any small business now is local content marketing. Wondering how? Read further.
Tapping the local customer base is a recommended move to enhance sales. With 90% of customers focusing on finding the details in their locality, providing them with relevant information will multiply the outcomes remarkably. The information about the services or products should be clear, well-directed and captivating to help customers understand the nature of your business and services. And, content marketing is the unequaled way to achieve this!!!
This post provides 5 useful and easy-to-apply content marketing tips for local business and its success.
- Craft unique, worthy, and relevant content
Search engines love unique content and so are the customers. Add valuable and informative content to your site addressing to needs of customers online. Relevant content directed at customers will always be favored by everyone and this will help your site rank better in popular search engines like Google.
- Post constantly
A best way to create awareness about your products and services is by posting content on regular basis. Publishing informative content on local businesses, events, and linking to different sites can add more value to your business. This improves the search engine rankings as well.
- Promote through social channels
Creating content is just one part and promoting it through several channels is another. If the content is noteworthy, it will create remarkable impact online. Promoting the content through social networks like Facebook, Twitter, StumbleUpon, Pinterest, etc. will supercharge your business prospects exceptionally. Constant and consistent post sharing in social sites will improve the branding prospect and will help your company rank better in search engines.
- Generate enticing video content
It can sound odd to many as creating video content can be expensive. But, there are cost-effective ways to develop an engaging and fitting video. Plan for a camera or camrecorder! Shoot some videos on customer issues and how your business addressed them, this can really create trust among people and your brand will be popularized in a short span of time.
- Create gripping newsletters
Staying on top of the issues and offering solutions to customers regularly through newsletters will fuel the success of your marketing strategy. Update customers with the most recent product or service upgrades, discounts, offers, etc. to customers through newsletters with necessary call-to-action points. A well-crafted newsletter will improve conversion rates by at least 60%.
The 5 content marketing strategies for local business will improve the performance of small and large businesses effectively as they’re widely accepted and applied by 65% of global site owners.
Please share how these techniques worked for your local business and improved the rankings in comments section below.