A compelling marketing strategy that will help local marketers to promote their products exceptionally is a trade show. 68% of local businesses often overlook this fabulous technique and this creates a huge difference in marketing campaigns. Two major problems most businesses confront when planning for trade shows are cost and return on investment (ROI). It’s true that not all businesses can afford for trade shows. But, with some sensible planning, making the most of them won’t be a big deal.
Why trade shows?
As the name suggests participating in trade shows is an effective idea to create awareness about business. Besides, it is easy to connect with top industrialist, journalists, customers from the locality and it is the perfect spot to sell products and services. Provided the products are of high-quality, no one can deny the success of the business.
7 exciting benefits of investing in trade shows:
- New audience
- Face-to-face interaction with clients
- Build relationship with local companies and clients
- Lead generation
- Direct sales
The 5 tips below will help everyone better utilize trade shows for optimal outcomes.
- Analyze goals
It’s more important to figure out what the goals are! This eventually helps determine the type of trade show your business has to invest into. If creating brand awareness, launching new products/services is the motto then trade shows are perfect platforms to accomplish that.
- Participate in right event
Remember, selecting the perfect event that suits the requirement of your business and services is a great way to improve exposure. As this strategy is expensive picking a wrong venue that doesn’t have any scope for promoting the products or services will lead to devastating results.
- Exhibit professionally
Approach exhibiting in a professional way as this adds value to your business. Depending on the audience and participants opt for a booth that is simple or expensive. Create innovative and compelling signage of your business to attract target audience. Entice them with giveaways, funny gimmicks, etc. to convince them thoroughly and share their contact details.
- Generate ROI
Focus on pre-exhibit marketing through emails, word-of-moth advertisements, SMS, etc. to create awareness about your business and services. Follow up with all attendees the exhibitors provide you to improve visibility. With proper and professional display of products and services it is easier to end up with a huge list of customers.
- Grow popular with media exposure
A huge benefit associated with trade programs is getting covered by popular local media. The local newspapers, magazines, and classifieds have the potential to take your business to the hands of local customers. By this way your branding prospects will doubled in no time.
Trade show is a great and useful tool to leverage local market and garner the attention of customers. If you’ve other tips to share, add them in the comments section.