Industry Insights

We’re Premier Google Partners Now!

We’re Premier Google Partners Now!
We are happy to share this great news with you all, that we’ve been honored with the highest award of Google, the ‘Premier Google Partner’ status. This ‘Premier Google Partner Agency’ badge status has been awarded by Google for their outstanding Partners, “who manage a substantial por... read more

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Case Study: PPC Campaign Leads to Tremendous Increase in Revenue of 405% for Phadkelab.com

Case Study: PPC Campaign Leads to Tremendous Increase in Revenue of 405% for Phadkelab.com
Client Profile: Dr. Phadke's pathology laboratory and infertility center was established by Dr. A.M. Phadke in 1963. It is a franchise for safe & hygienic SRL Diagnostics lab test center in Mumbai. The laboratory does blood and other samples test and provide the report through Email. In addit... read more

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Faster Landing page Delivery with Google Adwords ‘Parallel Tracking’

Faster Landing page Delivery with Google Adwords ‘Parallel Tracking’
Google continues to innovate and surprise its users with new updates each passing year. In early 2018, Google Adwords will be rolling out a technique called Parallel tracking by changing the existing tracking parameters. While this may not sound like much, it is quite beneficial for companies us... read more

Google AdWords now helps Advertisers to promote their offers with the new Promotion Extension

Google AdWords now helps Advertisers to promote their offers with the new Promotion Extension
Recently, Google AdWords has launched its new AdWords interface with variety of useful features. In this interface, Google AdWords has introduced a new extension called Promotion Extension. As the name suggests, this extension refers to promotion, it helps the advertisers to promote their offers... read more

Google Expands Bidding to Call Extension

Google Expands Bidding to Call Extension
Recently, Google AdWords has launched a New Interface with an assortment of fresh features including, Call Bid Adjustments. Previously, Call Extensions were not shown very often in the Search Ads, as it depends on the ad rank. Now, to show this call extension frequently in the search Ads, Google... read more

All You Need To Know About PLAs In Google AdWords

Did you know that most explorers in Google always scan for the relevancy in results before proceeding on to read the whole piece of information? In fact, the explorer would not even read the content if there is no instant signaling. This scanning behavior of the reader is the reason which makes ... read more

Why Is It Essential To Work With A Google AdWords Certified Agency In India For Your PPC Needs?

Why Is It Essential To Work With A Google AdWords Certified Agency In India For Your PPC Needs?
In the digital era, PPC has established itself as one of the best platforms for online advertising.  It has gradually progressed itself to become a vital part of the digital advertising channel that in due course, even digital marketing experts and successful entrepreneurs, recommend it as the appr... read more

Case Study: Google Penalty Recovery

Case Study: Google Penalty Recovery
Project in a nutshell: Here we present to you the success story of how we revoked the Google Manual Penalty for www.smartincomeprotection.com.au. Below is the snippet view of the whole story : Name of the company Smart Income Protection Penalty Type Manual Reason Unnatural Links... read more

Local Business SEO Tips for NAP Consistency

Local Business SEO Tips for NAP Consistency
Local SEO can be a tricky subject. However, it is important to note that search engines always depend upon trust. Consistent local citations will always ensure that your business turns up well ahead in search engine rankings. However, many businesses are found to have conflicting addresses, phone nu... read more

How we got top positions for carpet cleaning company in Gloucester in 3 months

How we got top positions for carpet cleaning company in Gloucester in 3 months
The Background: The major purpose of Local Business SEO is to help the Local business website ranked on top of SERP’s for local searches across devices especially smartphones which contributes the major chunk of search traffic. This case study reveals our analysis, strategy, implementation and... read more